As the Senior Associate for Content and Social media marketing, my responsibilities include the following:
- Designing and maintain a marketing library containing over 70 pieces of collateral including flyers, pitch decks, case studies, and brochures to support the five-person sales team in securing contracts with over 600 districts and schools across the nation interested in summer or after-school programming
- Creating steady steam of blog and social media content designed to generate awareness, increasing Linkedin followers by 77% and 27% overall across Linkedin, Twitter, Instagram, and Facebook in 2022
- Conducting landscape and competitive marketing research in the edtech and education fields identifying opportunities to improve our digital presence and participate in content trends
- Formalizing a multi-step content review process that includes internal subject matter experts and appropriate approvers
- Monitoring and report out social media platform analytics using the content marketing platform, Story Chief
See below for sample content:
Springboard Collaborative-case studies
Springboard Collaborative-blog
- Teachers & Families: The Ultimate Partnership
- Behind the Collaborative
- Partnering with a Community
- High-dosage tutoring at Springboard
- ARP ESSER fund requirements and Springboard Collaborative
- Social-emotional learning and whole-child pedagogy at Springboard
Springboard Collaborative-social media